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Ferrer Wines renews its e-commerce after doubling online sales in its first version.
Jan 12, 2024

The roots of Ferrer Wines can be found in one of the oldest companies in the wine industry in Spain, in the family estate “La Freixeneda”, which dates back to the s.. XVII.

The winery group was founded in 1861 and has a legacy of years of experience and tradition in the production of top quality wines.

In recent years, the group has made a clear commitment to the digitalization of its processes, including its sales processes. And that is why Ferrer Wines has presented this week its new website with e-commerce incorporated, after doubling online sales in its first version. A clear commitment to integrate all its digital channels into a single business area, including the booking of wine tourism visits to its wineries.

The new website makes it easier for end consumers and professionals to search for their products through a search engine that uses artificial intelligence, becoming a tool that implements an intelligent internal search engine that optimizes the search experience.

In this way, from the new online platform, consumers can purchase products directly from the winery without intermediaries. This action is especially designed to provide access to those wines and cavas from exclusive vintages or signature wines that are almost impossible to find in supermarkets, such as the barrel-aged Albariño Vionta Bosque de Fuscallo, the Orube sin Sulfitos from Rioja or the Valdubón 9 Meses from Ribera de Duero.

As an introductory offer, the website also offers the possibility to buy most of the wines with special discounts of 20%, taking advantage of the approaching Black Friday season, and provided that the coupon BF2023 is enabled, but only until Monday, November 27.

The company produces wines and cavas in Spain’s main appellations of origin and plans to launch the website for its international markets in the coming months.